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How to get an accurate countdown to the New Year

What time is it? Probably time to clean and care for your watch.

Watches need the same amount of attention as fine jewelry. Fine watches are sophisticated and precise pieces of equipment; the price often reflects the skilled workmanship that goes into a fine timepiece. In order to get the most out of your watch, here are simple care and cleaning guidelines.

1) Give your watch a quick check on a regular basis;

2) Make sure that the strap or bracelet is securely attached to the watch;

3) If you own a mechanical watch, wind your watch in a clockwise direction, preferably about the same time each day. Remember to remove the watch from your wrist when winding so as not to place undue pressure on the stem.

4) If you own a quartz watch, have your jeweler/watchmaker or an authorized watch dealer replace the battery when it runs out. Dead batteries left in the watch can leak or corrode, ruining the timepiece. Batteries run for about two to three years. Those in some less expensive, multi-function digital watches have shorter lives–and using extra features such as a light, calculator or game can shorten battery life.

5) Replace broken or cracked crystals immediately. Even a hairline crack can let dust and moisture into the time-keeping mechanism, threatening its accuracy.

6) Oils from your skin can build up on a watch. If your watch is water-resistant, you can give it a quick cleaning with a mixture of warm water and either a mild soap or a dish detergent. Dry the watch with a soft cloth after cleaning. If your watch has a strap made out of leather or another material, you should clean only the watch face and not the strap.

Remember, no matter how handy you are, don’t attempt “do-it-yourself” watch repairs. Only an expert jeweler/watchmaker should be trusted to put your watch back into working condition. With regular care and maintenance, you will enjoy your watch for many, many years.

Happy New Year from Gold Market Diamond Jewelers! Here’s to keeping good and accurate time in 2012, and beyond!

Note: Gold Market Diamond Jewelers exclusively offers a “lifetime” battery when you purchase a watch from us.  We will replace the battery free of charge for the life of any watch bought from our store.